Serve and Style: The US Open Emerges as Tennis’s Most Relatable Fashion Stage

As the world’s elite athletes compete fiercely on the hard courts of New York, a parallel contest of style and influence is taking place in the stands of the Billie Jean King National Tennis Center. The 2025 US Open has firmly established itself as a hotspot for fashion aficionados, providing a distinctly American alternative to the more traditional European event, Wimbledon.

The first week of the tournament kicked off with a rather subdued fashion scene, as the VIP sections seemed surprisingly devoid of style icons. However, everything changed on August 24th, when thrilling singles matches finally attracted a star-studded crowd. The stands of Arthur Ashe Stadium morphed into a runway, showcasing industry legends like Vera Wang and Tina Knowles amidst a backdrop of classic tennis whites.

For the celebrities in attendance, the style game appears to have two main themes. Many opted for the timeless "tennis-core" look, while others embraced a vintage prep vibe. Maude Apatow made a memorable appearance in a sleek, 1950s-inspired Marc Jacobs dress, while actress Sarah Pidgeon embodied the minimalist elegance of Carolyn Bessette Kennedy in a crisp pinstripe button-down and indigo denim, perfectly aligning with the trends for Fall 2025.

The fashion philosophy at Flushing Meadows sharply contrasts with the strict dress codes of Wimbledon. While the London event calls for midi-length dresses, tailored three-piece suits, and elaborate sun hats, the US Open celebrates a more laid-back, country-club style. The unofficial uniform here includes shirt dresses, espadrille flats, and the effortless carry of an Hermès Birkin—an aesthetic beautifully captured by the fictional tennis star Tashi Duncan in Challengers.

With the tournament running until September 7th, these polished daytime looks are set to take over social media and define the season’s casual elegance. For anyone looking to channel that court-side style, the message is clear: you don’t need a ticket to rock a winning look.

this article was inspired by marie claire